10 Tips for Entrepreneurs
So you have your business plan together and a prototype that
will change the world. Now all you need is $3 million to get
your idea off the ground. We asked Stewart Flink of Dillon
Capital LLC to give his list of top things to keep in mind
when asking a venture capitalist for money.
Is there a good fit? Look for a VC that's focused
on your industry and look for a personality match. Find out
if they do early stage ventures or are more likely to invest
in something after there are revenues and customers. Every
firm has different criteria for investing.
Do they offer more than cash? Don't just look for
money. Seek a VC with principals who have operating experience
and who can help recruit management talent. Also be sure to
consider how many board seats they may want and whether you
would want them on your board. Can you live with them over
the long term?
Do your homework: Do extensive due diligence on the
VC firm and the principals with whom you are meeting. Has
the VC invested in companies in your geographic location?
VCs like concentration among their portfolio companies so
they can make better use of their time when they come for
board meetings or visits. Don't ask questions that you could
have found on the VC's Web site.
Does the shoe fit? Make sure the VC fund's investment-size
requirements match the amount of funding you seek. Consider
whether you should fund with angel investors on early rounds
and then go to a VC on a later round when more capital is
required.
Do a reality check: Be realistic with your valuations,
and get feedback from people you trust and respect, such as
your accounting firm. Don't look at public company valuations
and they extrapolate your valuation based on what your projections
will be in a year or two relative. Also, don't value your
company based on what you want to own after your current round
of financing.
Put yourself in their shoes: VC's might see hundreds
of business plans a month, so don't send an 80-page plan unless
they specifically ask for one. If they ask for some information
prior to the meeting, an executive summary would probably
be sufficient.
Know your strengths and weaknesses: Take the time
to identify and disclose your weaknesses as well as emphasize
your strengths. No company has all of the answers, and typically
the issues revolve around completing a management team, marketing
dollars, building a board of directors, etc. VC's want to
know that entrepreneurs have a realistic view of themselves
and their competition.
Be a proficient presenter: Be able to present your
entire concept and company in 30 minutes or less, and make
sure you have practiced several times in front of people that
can give you honest feedback. Have a financial person in the
meeting with you, particularly if they had a hand in the financial
projections that a VC may be evaluating. Make certain there
are no flaws in the technology you are using to present your
company.
Plan an Exit: It's hard to have a perfectly planned
exit strategy in the real world. However, no VC wants to have
its money tied up indefinitely. The VC will want to know that
you are approaching this venture as a money-making opportunity
and is likely to consider the thought process you've applied
to an exit strategy.
Attitude is everything: Have fun and be excited about
your prospects and your company. You have to sell an idea
to someone who sees many people like yourself daily. Be professional.
Don't take yourself too seriously.
Stewart R. Flink is managing director of Dillon Capital,
LLC, a Chicago-based venture capital fund
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